Serena Williams has already conquered the world of sport, winning a total of 24 Grand Slam titles, and now she has her eye on the fashion industry too.
The tennis champion is no stranger to style – she has done clothing collaborations with brands like Nike and Puma, and even studied at the Art Institute of Fort Lauderdale – but now she is launching a fashion line of her own, Serena.
Launching just one day after winning her first Grand Slam match since giving birth to her daughter, Williams announced the first drop of the collection on Instagram writing: “They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school.
She announced on Twitter the launch of her online clothing store, writing that it’s been something she’d wanted to do for so long.
The business breakthrough comes 17 years after she first attended fashion school as an 18-year-old, when, she says, many criticized her for wanting to do both.
She added that her attempts at breaking into the fashion world to design clothing outside of tennis were shut down many, many times.
“Some criticised my decision, but I knew I had two loves—tennis and fashion—and had to find a way to make them coexist. After 15 years of false starts, and people in fashion telling me ‘no,’ it only drove me to work harder.
“As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream.
“Today, I am proud to launch @serena , my own online shop. Never stop believing in yourself, you’re worth it.”
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